Since I’ve been switching my Twitter strategy recently, I’ve noticed some things.
I’ve decided to shift from befriending more established Twitter users and worked on finding fellow newcomers- people who have a hundred or so followers at most.
One of my goals with using Twitter is to help build awareness of Pluggio and gently market our software and what it can do, and most established Twitter users have already found a way to build their followings. So I thought newer Twitter users would be more receptive to using us.
One of the interesting things about Twitter (and Facebook, to some extent) is that there’s no user’s manual or explanation of how to use it. While it’s fairly user-friendly, there’s a lot of intricacies and tricks to learn in using it. so many nuances, and the designers seem content to let you find them out, or rely upon the network of existing users to act as instructors. I new virtually nothing about stuff like Bit.ly or hashtags, but I learned from seeing other people use them.
But back to this observation of people with few followers: I’ve noticed that these new/small accounts have nonexistent or irrelevant bios. You read them (if they have even written one) and they say virtually nothing about the person behind the handle. For example, one of them wrote “Um… Pizza!” for his. Not the most helpful.
On the other hand, the experienced users with solid followings have the equivalent of an elevator speech written in their profile- you can easily tell what it is they do and who they are. The ones who are even better go a step further and tell you what they can do for you.
I suppose it’s no real surprise: in real life, as in the electronic life, if you can tell somebody how you fit their needs and solve a problem, you’re going to be have a better chance at succeeding.
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