Interviewer’s Note: One of my goals on the blog is to profile entrepreneurs from unique professions. Many small businesses are one-man operations or slightly larger, and I think the counseling field provides some of the richest, most interesting examples of small business entrepreneurship. Not only are they guiding and working with their clients; they’re also wearing the marketing, accounting, and all other hats in their practice. Has social media made it any easier to run a practice? Today I speak to life coach Lisa Peasant to find out:
Hi Lisa! Welcome to the Pluggio Blog. So you’re a life coach- I hear about them frequently but don’t know much about them. How do you describe that profession to people you meet?
In my work, I help clients gain focus and clarity about what they want from life. I assist clients with assessing where they are in life and casting a vision for their future.
Sounds good to me. How do you do it; what’s the process?
We collaborate to create realistic goals with the intent of bridging the gap between their present and their future. I offer my clients support, solutions, and results. As they work towards achieving their goals, I give encouragement and to help them maintain their focus. I help clients overcome the obstacles that impede their growth and progress. I am passionate about helping people discover who they are and to walk in their greatness.
How is life coaching different from mentoring? Why might somebody choose a life coach over a mentor?
Mentoring focuses on teaching the individual. During the mentoring process the mentee learns from or draws from the mentor’s experiences. Whereas, coaching focuses on the resources and experiences of the individual being coached. Coaches facilitate the usage of the individual’s talents, experiences, and resources to maximize their performance and facilitate their goal achievement.
Ah I see. So to sum it up, with mentors, a person would draw from somebody els’es life; with coaching, they draw from their own. Do life coaches (in general) specialize in any particular aspect of life (i.e, careers, personal relationships, etc)?
Yes, coaches have different areas of expertise or niches. Some include relationships, transition, career, empowerment, wellness, success, spirituality and much more.
Got it. I did use a life coach briefly a few years ago, partially just to sate my curiosity of what they did, and she seemed to focus mostly on professional/career topics. Anyways… How did you get started?
In 2009, I was laid off from my job and I began to seek direction for my life. I received clarity about my vision and realized I was purposed to empower and uplift others. I realized that every moment, struggle, experience, and victory along the way had laid the foundation for me to be a successful life coach.
What roles does Twitter play in your business?
Twitter allows me to connect with individuals around the world. I love that part of it! It provides me the opportunity to encourage and uplift others whom I would normally have no contact with or access to in my everyday life. It allows me to reach beyond the limits of my circle and make an impact beyond my city.
What impact or change have you seen due to Twitter/social marketing?
I receive an enormous amount of feedback about my tweets. Normally they are inpirational/motivational quotes either from myself or others that I come across. I share them throughout the day and rarely am I selling. I share links to my blog and newsletter as well. People say they appreciate the encouragement and the absence of a hidden agenda.
Are there any of your accomplishments with social marketing that you are particularly proud of?
Through social marketing, I have been able to obtain clients including my first international client in the past month. That is very exciting because I can not be certain this particular client would have ever been exposed to my business/services if it were not for social media.
How did you build your Twitter following?
I honestly do not have a certain method or strategy. I began tweeting and never focused on the number of followers. As time went on, I have continued to gain followers daily. But I personally believe it has to do with consistency and focus.
Do you have a goal or plan for using Twitter, then?
My goal is to empower and uplift others via Twitter. And I stick to that goal. I want to reach out to others and potential clients. I do not bombard my followers with all of my random daily thoughts, personal tirades, or details about every part of my day/night.
I completely agree with that- so it’s like a set of guidelines; what you will tweet about, versus what you won’t.
I believe it is important to be consistent, keep your focus, and provide relevant information to your followers.
What strategies did you use for social marketing? What is your goal when it comes to social marketing- do you want to educate potential new clients, are you keeping in contact w/ previous clients, or something else?
I use social marketing to make others aware of my business. It also provides the opportunity to connect with potential clients and build a rapport. I work to build a certain level of trust. I also use it to keep in contact with previous clients.
Regarding using Twitter for your practice: What worked for you?
Sincerely connecting with people and wanting to provide them with something (no strings attached). I also have found the hashtags to be helpful. It allows me to gain followers as people search for the particular hashtags I add to my tweets.
What didn’t work for you?
So far, I can’t say that it has not worked. With each new follower, there is another person that is aware of my business and my services.
What does Twitter do for you that nothing else can do?
It gives me exposure and allows me to be in the presence of an audience that I would not normally have access to. Between LinkedIn, Facebook, and Twitter ….. I prefer Twitter. It is not as time consuming or tedious as the others. I have found that it takes less time to maintain my Twitter account than the other two social media sites. What lessons have you learned about Twitter and online marketing?Be consistent and do not assume that because it’s Twitter or online marketing that you don’t have to put forth as much effort. Online is just as valuable as offline marketing. Going forward, any business that wants to remain in touch and relevant must utilize social media marketing especially Twitter.
Follow Lisa on Twitter here.
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