Interviewer’s Note: It’s fascinating that we can create massive networks catered to our work, hobbies, and interests. Instead of a close-knit circle of friends or colleagues, you can now draw on the resources of thousands of people, and it’s never before been easier. I spoke with Jesper about the work he does, and how it benefits from the network he has built.
Hello Jesper; welcome to the Pluggio Blog. How do you describe your business?
I run JEC International, which does multimedia production. This includes web design, motion design, video and graphics work. We also offer training.
How did you get started?
I come from a background of drama and acting. But I was always interested in the production process and the technical aspects of video. So one day I decided to learn video editing. One thing led to another and I became a pixel nerd. Still pixels and moving pixels, it all goes.
What role does Twitter play in your business?
It’s a way to share and get information and do networking at the same time.
What impact or change have you seen due to Twitter/social marketing?
The world is shrinking. All of a sudden you have contacts in Australia, Japan or France. I used to look for information on a lot of different sites before, but now things are more centralized. I don’t have to hunt as much; rather, it comes to me.
Are there any of your accomplishments with social marketing that you are particularly proud of?
I’ve managed to build a substantial network of people in a short time. I’m proud of that.
I should say- 8,000 people following you- wow! How did you build your following?
With patience. I try to find people who interest me and I follow other people back, unless they are only trying to sell something. I like to build relationships and don’t push products or services to people. I keep my tweets about information and topics that interest me.
What kinds of people/businesses are they? Who interests you?
All kinds of people and businesses. Most of them are doing something similar to me, but definitely not all of them. It could be anything from world travelers to wine producers.
What do you look for in a follower? Anything you dislike?
Some people tweet only once every 6 months or so. That doesn’t exactly lead to many exchanges. I welcome most followers, unless they’re trying to blatantly sell me something or send links to pornographic sites.
I notice you also have a Facebook presence, but it seems to only mirror your tweets. Can you compare your approach to using Twitter vs. Facebook?
As much as I want to use Facebook, I simply have to focus my time on something. Twitter already takes quite a bit of time and I want to be able to get some actual work done. The Twitter approach just works better for me.
I also see you offer a lot of tutorials for your viewers- can you talk about the decision of why you chose that tactic, and how it has paid off for you?
I teach about once a week myself in a school. I like sharing what I know and make as much information as possible accessible to people. I learned and keep learning from other people so I see no reason not to share the wealth so to speak. In addition, you always want to give people a reason to come back to your site. It also means that people are more open and don’t hesitate to help you back.
What strategies did you use for social marketing (either online or offline)?
I just try to be noticeable. If someone has a question or a problem, I try to help them out. Be consistent. Don’t disappear for three weeks. Accept that it becomes part of your daily job.
What worked for you?
Of all social media, Twitter has by far worked the best for me. Simply because I’ve spent the most time with it.
What didn’t work for you?
I have tried with Facebook, social media book marking and other things, but it took away too much time from my work. At the end of the day, my work is what is most important so I decided to focus mostly on Twitter.
If you could go back to when you first began using social media, what is one thing you would have done differently?
I would have started using Twitter earlier.
What does Twitter do for you that nothing else can do?
It can reach people instantly. For example, when we felt an earthquake here in New York earlier this year, you got updates on what was happening faster on Twitter than on any news channel.
What lessons have you learned about Twitter and online marketing?
More things and more areas are within your reach than they were before.
Follow Jesper on Twitter here.
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