Promoting “Jackaroo Zoo” on Twitter, Part 2

Last week, I wrote about my plans to use Twitter, social media, and Pluggio to help me promote my new book, Jackaroo Zoo, co-written with my girlfriend.  I saw it as a chance to apply all the advice I’d learned over the courses of dozens of interviews with social media experts and veterans.

Here’s what I’ve done so far:  I created a new Twitter account, dedicated exclusively to the book, along with a thumbnail of one of the book’s pages.  I wrote a quick description/bio of the book, as well as my goal.

You might be wondering how that applied interview insights.  Good question- here’s a list of maxims, along with how I applied it:

1).  “Be consistent.”  Since I wanted to keep my message strong, it was important to have a Twitter account that was exclusive to the book.  It shouldn’t be sharing my news from my personal life, or non-related stuff.  Because the book is focused on a specific disorder, I make sure that the whole account is connected to that as well.

2. “Use an image, don’t keep the default ‘egg’ thumbnail.”  Most people I talked to said that the egg was a sure sign of a newbie, or even a spam account, so right away they would dismiss that account.

3.  “Write a good description/bio.”  Make it clear what you’re about.  I feel like this is the online equivalent of an elevator speech- it should be brief, concise, and communicate what you do.

That said, it was time to get followers.  I used Pluggio’s features to plug in various search terms, all of which were related to sensory integration disorder:  special education, sensory integration dysfunction, therapy, therapist, etc.  I created about 20 search terms, which Pluggio uses to generate friend suggestions.

There’s one more maxim that I kept in mind as I began my account.  “Quality of your followers is more important than quantity.”  Though Pluggio has a feature to “follow all” of the suggested friends, I went through each one, scanning the bio to see what they were about.  If they were about education, or helping children, or therapy, I began to follow them.  I’ve already found 140+ good qualified people to connect to.

See how important the bio is?

By taking these steps, I am on my to building my social network of educators, teachers, and therapists, who I can establish relationships with, and be available for them if they are interested in our book or if they want more information on sensory integration dysfunction.

I’ll keep you posted on our progress :)

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Do you use social media in a unique way for your work, career, or industry?  If so, would you like to be featured in one of our interviews?  Email us and tell us what do you.

Become a follower of us on Twitter at: @Tweets4SmallBiz

For my posts about topics in small business and entrepreneurship,  follow my updates via RSS here

  • Do you use social media in a unique way for your work, career, or industry? If so, would you like to be featured in one of our interviews? Email us and tell us what do you.

  • Become a follower of us on Twitter at: @Tweets4SmallBiz

  • For ours posts about topics in small business and entrepreneurship, follow our updates via RSS here

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