An Interview with Cendrine: The Importance of Twitter as a Marketing Tool

Interviewer’s Note: Cendrine Marrouat is a journalist, reviewer, blogger and author located in Canada. She is also the founder of Creative Ramblings, a social media blog focusing on entrepreneurs and small businesses, and teaches classes on social media 101.

Her latest release, “The Little Big eBook on Blogging: 40 Traffic Generation Tips,” is a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs.

Hello Cendrine! Welcome to the Pluggio Blog! In a nutshell, how do you describe your business?

I help people focus on the branding equation for their business. My slogan is: “Helping small business and entrepreneurs rethink social media relationships.”

To me, social media is about the human journey. If you want to be successful online, you need to pay attention to what your audience needs and wants. And the way to achieve it is to create conversations.

How did you get started?

I started my professional career as an author. It was in 2005. After releasing my first three books, I realized that there was something missing in my marketing approach, and that I needed to educate myself.

I am a research buff, so I spent countless hours looking for information on the Internet. This led me to discover Facebook, Twitter and LinkedIn — a door to a new world of opportunities had suddenly opened!

How did that change the game for you?

For the first time, I could observe the direct effects of social media marketing on audiences. And of course, I was also able to reach people who would have never found me otherwise.

Three years ago, I started attending a lot of webinars and reading blogs from experts. At the end of 2009, I became confident enough to re-open an old blog, that I used to share tips and advice on social media, all based on my personal experience.

Less than a year later, some readers started emailing me. They were looking for someone to help them with the promotion of their websites, blogs and products, and felt that my approach to life and business was the perfect fit.

That’s a pretty fantastic beginning! So what role does Twitter currently play in your career?

A major role! Twitter has given me an incredible promotional boost. I also think that the 140-character limit has forced me to be more concise in my marketing approach, and getting straight to the point with my audience.

Twitter makes it super easy to find interesting people to follow.

Are there any of your accomplishments with social marketing that you are particularly proud of?

I think it is important to celebrate every little victory. As such, it’s hard for me to pinpoint one particular accomplishment.

How did you build your following? What kinds of people/businesses are they?

By practicing three rules: sharing my content, as well as others’, building relationships, and caring for my audience.

At first, only independent artists contacted me for help. But later on, people in other fields got in touch with me, because they thought my approach worked for them too.

I have been approached by tons of different entrepreneurs and businesses: authors, musicians, real estate agents, non-profits, personal development companies, etc.

How will you choose who you will follow? What do you look for in a follower?

I choose my followers carefully. Most of the time, I follow someone after reading an interesting article on their blog. I also like to check out the Tweeps who have taken the time to connect with me. I will first read their bios. If something catches my attention, the next step is to read the last 10 or 15 tweets in their streams. I usually end up following them.

While I love following users involved in social media, marketing, and branding, I also enjoy connecting with insightful and positive folks who try to make a difference in other people’s lives.

If you could go back to when you first began using social media, what is one thing you would have done differently?

I don’t think I would have done anything differently. I learnt a lot from my mistakes. They helped me be the person and professional I am today.

What does Twitter do for you that nothing else can do?

Twitter has always been my favorite social network. It is very unique in the sense that users are very caring. I have connected with incredible people there — and made quite a few friends in the process!

Follow Cendrine on Twitter here.

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