What is Micro-Niche Franchising? Casey Explains

Interviewer’s Note:  During my interview with Casey D. Bosquez, she described a new form of business I hadn’t heard of before: micro-niche franchising.  I got to hear her story and experience with social media, as well as hear how Twitter opened opportunities for her.

Hi Casey!  Welcome to the Pluggio Blog!  In a nutshell, how do you describe your business?

What I do is called “micro-niche franchising”. I’ve learned the process from Patrick Daugherty @learn2earnitnow ( whose Success Steps can be found here ) I create 2-3 new “niche” sites a month that can basically run on autopilot. Two of the things that make this successful are getting back-links and generating free traffic. Social media plays a huge role in both.

How did you get started?

I got started at the end of April. I’ve been in network marketing for almost two years but hated the generic, prefabricated websites, the “call scripts” and basically the selling. I wanted to reach out to people with specific needs and goals and interact with them on a person level, providing free guidance, advice and tools.

What role does Twitter play in your business?

To start, I would never have found Patrick Daugherty and his business model if it wasn’t for Twitter. He came up as one of my recommended “who to follow”. So thank you for that! But on a day-to-day basis, I am constantly using it to network and connect. It’s a great place to share resources and ideas about how to improve and grow your business.

What impact or change have you seen due to Twitter/social marketing?

Twitter brings a whole different perspective to social marketing. Unlike some social media outlets, on Twitter you’re actually encouraged to reach out to people you don’t know based on things you have in common. As a business, you can search for people who will benefit from your products, or whom you can network with.

Are there any of your accomplishments with social marketing that you are particularly proud of?

My businesses operate solely online, so marketing through social media is key. Through Twitter I’ve networked with some great companies and interviewed them for my blog. Those interviews have in turn been recognized and published on other media outlets which is always amazing to see.

I see you use all kinds of social media.  How does your approach/use differ from site to site?   What are your favorites?

Twitter, Facebook, YouTube and Pinterest are my favorite ways to connect, and the ones I use most frequently. For me, each site has a different purpose. For example I use YouTube videos to enhance my newsletters to my website subscribers. Everyone’s attention spans and learning styles are different. It’s about trying to engage people in different ways. I can use Pinterest to post a picture and caption with a link to an article I’ve written. On Twitter, use short sentences and hashtags to relay the same information, and again on Facebook, write out a more elaborate description.

How did you build your following?  What kinds of people/businesses are they?

Right now I have a couple Twitter accounts- each one has a different target market and generates a different following. In order to grow a following on Twitter I believe there are a couple key components:

1.) Post information that’s relevant and helpful for your intended target market.

2.)  Tweet consistently.

3.) There is “give and take” involved. I believe “retweets are the biggest form of Twitter flattery”. Retweet, comment and just become a part of a conversation!

When I’m looking for people to follow, I like to use the #discover. I’ll search for people with similar personal and business interests.

If you could go back to when you first began using social media, what is one thing you would have done differently?

I wasn’t consistent. I didn’t tweet regularly or post regularly and you need to be consistent and reliable especially when you’re getting started.

What does Twitter do for you that nothing else can do?

It just takes networking to a whole new level. It allows you connect with people right in your own neighborhood or across the country.

What lessons have you learned about Twitter and online marketing?

It really is so fun and challenging. The internet is constantly changing and it takes work to stay on top of the trends and stay up-to-date with the changes that each “upgraded version” brings. Using Twitter and other social media outlets can seem overwhelming, but the key is to just get started. You’ll see the benefits.

Follow Casey on Twitter here.