Marketing A New Approach to Nutrition: A Twitter Interview with Lyn-Genet

Interviewer’s Note: I think Twitter is one of the best places to launch, explore, and promote new ideas that break away from traditional models. Today’s interview is with one such idea- a new approach to nutrition and fitness. I spoke with Lyn-Genet about her epononymous plan.

Hello Lyn-Genet! Welcome to the Pluggio Blog! In a nutshell, how do you describe your work? What is the Lyn-Genet approach, and how is it

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unique?

The Lyn-Genet Plan is not a diet. It’s a nutritional protocol that reduces inflammatory response and teaches you the foods that work for YOU.

So how does it work?

Foods may be healthy in a vacuum. Healthy foods such as salmon, oatmeal, asparagus and egg whites can be highly reactive to many individuals over the age of 40, yet people are adding these foods in to be healthy! Because 70% of your immune system is in your digestive tract finding these foods is vital! This is not a diet. it is a way of finding the foods that nourish you. The average caloric intake for women is 2,000+ and for men 2500+ yet the days are designed to lose half a pound a day!

How did you get started in your career?

I have been studying holistic medicine and healing for over 30 years.

What role does Twitter play in your business?

From networking to finding new clients, Twitter has been invaluable. It is also a way to keep our clients and potential clients abreast of our findings and research we find to be relevant.

What impact or change have you seen due to Twitter/social marketing?

It allows our message to be clearly stated and reinforced and through our clients retweeting, and spreading to a larger audience

Are there any of your accomplishments with social marketing that you are particularly proud of?

The proudest? The overall interaction- discussing with colleagues and creating stronger bonds with clients. We’re a company that really cares and Twitter allows us to show that.

How do Twitter/social media help you achieve your goals?

Twitter is part of an overall system we use to keep our business growing and to keep us on the cutting edge. It’s importance is being realized by more and more business and people we work with.

How did you build your following? What kinds of people/businesses are they?

Clients, allied businesses, and fields I am interested in.

If you could go back to when you first began using social media, what is one thing you would have done differently?

Nothing. I started off VERY slowly and I’m happy with that.

What does Twitter do for you that nothing else can do?

While Facebook has been very handy, its reach is more limited; having a broader audience via Twitter is essential for business growth.

What lessons have you learned about Twitter and online marketing?

Still working on that one ;0

Follow Lynn-Genet on Twitter here.

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