Some three years back, Weibo, which as a matter of fact happens to be China’s closest analogue to Twitter, was observed to be showcasing a strange curve. According to some close sources, it was actually losing out to the messaging app WeChat which should of course raise great concern and cause for action.
Fundamentally, WeChat was designed specifically to facilitate person-to-person communications. With the passage of time, its popularity soared and according to the company’s insiders that was as a result of the incorporation of the various mobile payment systems.At the same moment, great interest in the public posts such as Weibo’s were now gaining ground.
Sina Corp, which is indeed Weibo’s parent, internet portal made the move to spin off the site and it is critical to point out that at that time a number of analysts had already foretold its demise. It was even worse after a large number of investors failed to show the expected level of interest in Weibo’s initial public offering.
Sina’s chairman and chief executive officer, who featured in this week’s Decrypted podcast, Charles Chao while speaking to a number of top news reporters said, “It was a total disaster in terms of an IPO roadshow, I can tell you. With internet products, once you lose momentum, it’s very hard to come back.”
Sources indicate that Weibo has gone ahead to do what to some people seemed impossible by reigniting the ser growth thus pushing its typical monthly audience to 340 million people whereas its stock market value rose to about $16 billion in May.
One would still be in order to say that people were of course surprised. Back in the days there were those low moments when most of the investors showcased quite little optimism in regards to the various prospects.
The reality of the matter is that much of Weibo’s success a few years back may greatly be attributed to the provider’s willingness to chase users to the rest of the social media services ignore.2014 was for sure a moment of great transformation considering that it succeeded at revamping up partnerships with cheaper Smartphone brands which happen to be quite popular in farming areas as well as in rural mining.