Twitter has designed a new mobile browser-based version that meets the needs of its users in the emerging markets that experiences poor internet connections and where data usage is regarded expensive. The company has partnered with two telecommunication firms, Globe and Smart to offer the necessary services in the new markets.
The new version dubbed the ‘Twitter Lite’ is a new way of incorporating the potential internet users in areas such as Phillippines and India by upgrading the internet connections for easy access to the news, entertainment, and other information. The new version requires less than 1MB space on the device, thus suitable for users who might not need huge storage space.
The Philippines becomes the third country where Twitter has launched the new services after India and Indonesia although the company announced its plans to appeal to a large number of users in various locations globally.
In India, Twitter partnered with Vodafone, an India-based telecommunication service provider to advance the new features to the company’s subscribers amounting to more than 200 million. In India, the service appeals to many residents given that the country has the slowest internet connections. Twitter also made the lite version to be accessible in six common languages used in India so as to attract more potential users.
Twitter seems to focus much on India for its initiative. According to Taranjeet Singh, the company’s Indian unit head, the country is among the top five potential markets for Twitter’s business in terms of customer base and profits. However, the company will require more efforts and resources to penetrate the India’s social media platforms.
Twitter’s new data-light version has come several years after other competing firms have already rolled out related products in the same markets. For instance, in 2015, Facebook established its ‘lite’ version as a form of a mobile app that uses Google’s Android system of operation on mobile devices.
Other Internet service providers have also created low-cost versions that can work in poor internet networks. YouTube, for example, has set up a ‘YouTube Go’ mobile app for India market.