Game of Thrones (GoT) aftershow, the extremely popular series will soon be in its season seven. From the look of things, it will be giving a competitive run to the epic series given that it has been rebranded to appear will be live on Twitter. It was originally aired on HBO’s digital platform as “After the Thrones”.
Word has it that the social network has already agrees on a deal with Bill Simmons a former ESPN analyst. He will be hostinga new aftershow called Talk the Thrones, which will be complementingGame of ThronesSeason 7. The revamped Talk the Thrones is expected to stream live on Twitter once all is out to rest regarding the new Game of Thrones episode.
GoT has become a worldwide phenomenon
According to the Hollywood Reporter, Simmons, the movement of GoT to the micro-blogging site is not a surprise. It is just an indication of how fast the aftershow is growing in its audience. It was one of the top 10 hashtags of the past year with a seven-volume novel. Thus it has become a worldwide phenomenon.
Simmons is quoted saying, “We love Game of Thrones and we love the way Twitter is thinking about content right now, so we jumped at the chance to blow out our Thrones show into an interactive multimedia experience.”
Twitter’s intention of bringing more video content to attract ad dollars
As all this unfolds, Twitter is working on another of its ambitions; trying to attract ad dollars. So far, the company has been able to offer streaming of official NFL video to its users alongside other exclusive content. It may have failed to win the NFL games streaming rights earlier in the year but it is still optimistic of keeping its consumers intact.
Given that the company makes more revenue from the Ad business, it is intending to tap into the prospect presented by the ever-increasing video viewing on social media platforms. Apparently, many more companies are now tuning into live video viewing on their platform in an attempt to increase revenue.