Twitter Launches A New Look As It Seeks To Pull New Users

Twitter has undergone a redesign which the Sam Francisco, California-based firm has said focuses on making it easier and faster to use as it emphasizes simplicity. The new interface which comes with more intuitive icons and bolder headlines will be rolled out on the Twitter app for Android and iOS, on twitter.com, Twitter Liter and TweetDeck in the days and weeks to come.

Some of the redesigned features include the square frames of the profile pictures which are now round on Twitter’s streams and apps. The reply arrow has also been replaced with a speech bubble. Some users were quick to point out that the redesigned was inspired by Instagram.

Safari browser

On iOS, the Twitter app is now more deeply integrated with the Safari web browser and now allows users to follow links directly from tweets. Users will also be able to, for instance, read articles on a subscriber-only site with the login credentials saved by Safari.

Other redesigned features include the typography which has been tweaked on all platforms. There is also a replies and likes live count in the mobile apps of Twitter. Some of the changes that have been made are to ensure that the service is easy to use especially for new users according to Grace Kim, the design and user research vice president of Twitter.

“More intuitive icons make it easier to engage with Tweets – especially if you’re coming to Twitter for the first time. For example, people thought the reply icon, an arrow, meant delete or go back to a previous page,” Kim wrote in a blog post.

Not liked

Not all users of the microblogging platform were pleased with the changes, however. Some tweeted memes and jokes which were critical of the tweaks that had been made almost as soon as the changes were unveiled.

This was not the first time that Twitter was coming under fire for making changes to its user interface or algorithms though. Last year, for instance, Twitter unveiled a ‘Moments’ feature which was met with dismay by some users. The reaction was the same when the microblogging service dropped its star icon in favor of a heart icon to signify liking something.