Twitter’s latest NFL live show will be held on Thursday on the NFL.twitter.com and @NFL account. Last year, Twitter gained the rights to broadcast the NFL’s night games online but this season, Amazon held-up the streaming rights. As a result, Twitter will obtain only a 30-minute long live show for news and analysis that will be streamed from Monday to Thursday each week via the Super Bowl.
The show which will be hosted by Marc Istook and Erin Coscarelli on NFL and will cover all the breaking news, projections, game highlights, and other pre-game analyses. Twitter’s fans who enjoyed watching the live-stream of NFL games on their platform may not get the chance to watch the full coverage of the show as the social media company will only air the news and analyses.
The National Football League will launch its half-hour live show for news and analysis on Twitter this week and will exclusively run on the social media platform four days each week in the forthcoming season. Twitter and the league will divide the revenues accrued from the ads sold during the show. This is considered a solace for Twitter which held all the rights to stream the games globally during the last season.
Twitter had been eager to popularize its platform with the possibility of streaming videos since it has the potential to boost ad revenues than other forms. The lineup this season will include a morning show channeled by the BuzzFeed News and day-and-night news channel created by the Bloomberg Media.
Amazon which beat Twitter, Facebook, and Google for broadcast rights, will live-stream this year’s games for NFL. The company will use the occasion to attract the fans to its leading shopping and video-playback club.
In the agreement, Amazon will cover 10-night games on Thursday online exclusively for its Prime members. The same live shows will be streamed at CBS and NBC Television networks. Amazon won the deal after paying NFL five times more for the rights than what Twitter offered last, which is reported to be over $10m, according to close sources.