Interviewer’s Note: Good morning, all. Our latest interview comes from India. I’m fascinated with the ever-expanding Indian economy and all the new endeavors I’m hearing about over there. Today we’re talking to Kris Dhingra, who operates two very different brands of e-zines. Hi Kris, welcome to the Pluggio Blog! How do you describe your business?…
Interviewer’s Note: When I went to film school, I remember being struck by the realization that a filmmaker- even a crew member- don’t really have a job; instead, they have jobs. Or gigs. Once a shoot is done, you’re unemployed. You move from one project to the next, and that takes a lot of marketing,…
At this point in my study of social media, I’ve interview tons of different people, read scores of various articles, and the prevailing advice I’ve found- in fact, the whole point- of social media is to interact with your customers. But what the hell is the idea behind this? AdWeek reports that “luxury brands remain…
Interviewer’s Note: When I was in middle school, my teachers said that many of the careers we would be do as adults hadn’t even been invented yet. How right they were. That was back in 1995, and nobody had ever heard of a professional blogger back then, let alone e-commerce. Another of these unforeseen jobs…
I’ve been seeing tons of articles about how companies are trying to use Facebook as some sort of marketing goldmine. There’s this perception going around that it’s an untapped source of riches; the electronic equivalent of an undiscovered ocean of crude. Yet there’s a lot of studies that are suggesting that most companies are not…
Interviewer’s Note: Some of my favorite entrepreneurs are the ones we usually don’t think of. Authors certainly fit that bill- in addition to mustering the drive and focus to realize a vision, they have to wear several hats in seeing their work bear fruit. After it’s written, most of them become their own PR people,…
