How To Deliver Value To Your Followers

Across nearly all of my interviews with businesses, entrepreneurs, and social media experts, they have emphasized the important of delivering value to your followers on Twitter and all social media networks. But how does one deliver value?  I thought I’d take a moment to share some tips and secrets that I’ve picked up on this…

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Hey United Airlines, Ever Hear of Damage Control?

Every now and then I like to see how a company is handling a crisis or complaints.  Often it’s something I hear about in the news or a blog, but today I can bring you something from personal experience:  the debacle that is United Airlines, flying me from Los Angeles to Michigan yesterday and this…

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Update on “Jackaroo Zoo” Community-Building

Thought I’d give a quick update on the work on promoting our book “Jackaroo Zoo.”  Last week, I outlined my basic strategy.  Since then, I’ve been following it pretty much as planned. Pluggio has made it very easy to spend a few minutes each day reviewing the friend suggestions, which I scan quickly to see…

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The Internet is NOT The mother of Truth

Not too long ago, legendary reporter Bob Woodward, of Watergate fame, had the chance to speak with a journalism class at Yale.  Their professor had assigned them to write about how the Watergate story might have broke today in the age of social media, instant news, and blogging. Back in the early 1970s, Bob Woodward…

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