Using Agency Case Studies to Improve Your Social Campaigns

In a recent interview, my subject was stressing the importance of tailoring your message to your audience.  We all know that, but it suddenly gave me a new insight: With many marketing campaigns, you are creating a product first, and then determining who your market is.  Once you know your market, you create your advertising…

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Jonathan’s Already Sold His First Company, Now He Consults with Small Business and Talks Social Media with Pluggio

Interviewer’s Note:  I’ve made it a practice to look at every one of my new followers on Twitter and see what their stories are.  If their profile indicates some kind of entrepreneurial activity, that always intrigues me.  This is how I met today’s interview subject: Jonathan Levi of Lucid Path Consulting.  What I found particularly…

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Kemya Talks About Social Media Marketing & Relationships

Interviewier’s Note: Today’s interview comes from Kemya, who talks about marketing, social media etiquette, and her approach to building relationships with her followers. Hello Kemya! What does your business do? My business functions as a virtual marketing department, specializing in marketing strategy. I’m a solopreneur at Phisco Marketing, and I take your marketing from zero…

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