The Fall of Borders and the Cost of Ignoring Social Media

Yesterday I was showing a friend my whole book-business operation; the entire process from acquisition to inventory to shipping.  His mom is retired and wanted to sell her books for some extra cash, so I gave him the rundown and a few tips and pointers. While looking at the crammed shelves, we speculated about the…

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PS: Netflix Debacle Update: They Shoulda Used More Twitter

Maybe they shoulda used Twitter. Last month, Netflix infamously upped their subscription prices by 60%, triggering a tidal wave of outrage from customers who previously loved them, would do ANYTHING for them. The company sat silent on its blog and Twitter page while the comments rained in, apparently hoping that the Hate Hurricane would blow…

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Fake Twitter Followers: Oh, Newt, Newt, Newt…

Twitter: It’s become the latest scandal to befall Newt Gingrich’s plagued campaign: a social networking firm has discovered that up to 92% of Gingrich’s 1.3 million Twitter followers are fake. Fake, you say?  But in what way, and why? It seems that a lot of the followers are actually spambots, or even completely inactive accounts…

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