Happy New Year from Pluggio!

Well, well, 2012 is finally upon us.  Hasta la vista, 2011! Personally, 2011 was a great year for me, and I hope it was good for everybody else, too.  Despite the recession, there was a lot of opportunity for growth, new business, and new endeavors.  Has anybody been creating their 2012 business resolutions?  If so,…

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The Futility of Trying to Prevent Twitter-Inspired Protests

I’ve been hearing a lot about the uneasy relationships between governments and social media, especially Twitter.  Since it’s been credited in part with helping several revolutions and protests, is it inevitable that it will soon fall under some sort of restriction?  If, for no other reason, than because of a government’s instinct for self-preservation? I…

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The Power of Customer Reviews and Word-Of-Mouth

The other day I was reading an article about the growing problem of ‘fake reviews.’  You know, companies being reviewed on Yelp and other sites, supposedly written by real customers, but actually ghostwritten by the company itself.  Apparently it’s quite common with hotels, and I’m sure lots of other businesses do it too. And not…

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How To Avoid Regrets About Your Tweets: Anthony Weiner, take note

I really shouldn’t pick on the poor congressmen.  While his actions were rather bizarre and poorly considered, he’s not alone. According to a recent study, one in five people have done something with social media that they regret. Well sure, that seems obvious, but 1 in 5 seems low.  Shouldn’t it be more like, oh,…

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How Companies Can Tweet Their Way Out of Trouble

i wrote a bunch in recent weeks about Netflix’s about-face of customer sentiment: they’ve gone from ‘beloved’ to ‘betrayers’ faster than any other company I can think of in recent times. So when I came across an article about how social media ‘incidents’ can cause headaches for companies, Netflix again came to mind. From the…

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