“Content” is such a buzzword. I much rather prefer to use plain English: “Have Something To Say!” But it amounts to the same thing: I read about how some pharmaceutical companies were using social media, and why they were failing. Basically, it boiled down to content, aka having something to share with your audience. That…
I really shouldn’t pick on the poor congressmen. While his actions were rather bizarre and poorly considered, he’s not alone. According to a recent study, one in five people have done something with social media that they regret. Well sure, that seems obvious, but 1 in 5 seems low. Shouldn’t it be more like, oh,…
i wrote a bunch in recent weeks about Netflix’s about-face of customer sentiment: they’ve gone from ‘beloved’ to ‘betrayers’ faster than any other company I can think of in recent times. So when I came across an article about how social media ‘incidents’ can cause headaches for companies, Netflix again came to mind. From the…
Yesterday I was showing a friend my whole book-business operation; the entire process from acquisition to inventory to shipping. His mom is retired and wanted to sell her books for some extra cash, so I gave him the rundown and a few tips and pointers. While looking at the crammed shelves, we speculated about the…
Read an interesting article earlier today: “Social Media Not Big With Small Business Marketing” I suppose the headline is self-explanatory, as all good titles should be, but I was quite surprised to see that 50% of small businesses don’t use social media at all! And those that do, don’t do it very much. It’s not…
Maybe they shoulda used Twitter. Last month, Netflix infamously upped their subscription prices by 60%, triggering a tidal wave of outrage from customers who previously loved them, would do ANYTHING for them. The company sat silent on its blog and Twitter page while the comments rained in, apparently hoping that the Hate Hurricane would blow…
